a results-oriented strategy for digital marketing in which the achievement of certain goals, such clicks, conversions, or purchases, is gauged. Performance marketing assures maximum return on investment and accountability for advertising expenditure by concentrating on quantifiable results.
Types of Performance Marketing
Affiliate Marketing
collaborating with affiliates that market your goods or services in exchange for a commission on each transaction or action they bring about
Pay-per-click
charging a fee each time someone clicks on your advertisement in an effort to increase traffic to your landing page or website
Affiliate Marketing
collaborating with affiliates that market your goods or services in exchange for a commission on each transaction or action they bring about
Lead Generation
producing qualifying leads via a variety of internet sources, and getting paid according to how many or what kind of leads are produced
Placement Advertising
paying to be listed in directories, search engine results pages, or other platforms; payment is contingent upon performance measures such as click-through rates or conversion rates
Retargeting Campaigns
targeting people who have already interacted with your brand or visited your website in an effort to attract them back and increase conversions